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Engage and convert

Engage and convert

Do you ever ask yourself if your website is worth a return visit from a visitor’s point of view? To ensure an optimal browsing experience it helps to think about what visitors would possibly want to derive from the website as well as the actions you would like visitors to take on the website. For instance if you sell a product visitors would most likely want to obtain more information and details about your product or buy it directly from your website. To make your website worth visiting and to ensure return visitors, keep the following tips in mind.
Informative, high-quality content
Offer your visitors content that is thought-provoking and will pique their interest. With website copy, less is often more. Concise copy that is easy to read and that has links in the text to relevant information elsewhere on the website will draw visitors deeper into your website and increase the chance of them performing an action.
Easy navigation
Even though this has been discussed numerous times before, navigation is still one of the most important elements on a website. Make it easy for visitors to find the information they’re looking for. Also ensure that they know at all times where they are on your website by highlighting the relevant menu tab in the navigation pane.
Additional information about your company
Let your visitors know more about your brand and the people behind your brand. Not only does this add credibility to your brand but it gives visitors a sense of security. Especially when Internet users buy products online they want to feel as if they’re dealing with a company and not a robot.
Easily connect with your brand on other networks
Does your brand have profiles on social networks? Include buttons to these on your website so that visitors can easily connect with you on the social network of their choice. This provides you with the opportunity to connect with current and potential customers more frequently and on a different level.
The above are only a few things to keep in mind. When you visit a website for the first time, what would persuade you to come back?

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