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Still Remains Popular During A Recession

Still Remains Popular During A Recession

Despite the onset of a global recession stemming from the freezing up of credit markets, online media technology continues to push the limits of innovation and present profitable investment opportunities to investors. The ubiquity of the internet, along with the increasing adoption of internet technologies and a web-based lifestyle by emerging countries in Asia and Africa, has created excellent prospects for the proliferation of internet media and online media technology. And with the number of households across the globe that subscribe to a broadband surface increasing by the day, the firms producing the latest online media technologies are faced with few bottlenecks in crafting rich, engaging media experiences. New Technologies are Emerging Every Day When the internet first became a platform for media distribution, only a few key players were large enough to produce tools and content capable of reaching end users. The technologies were expensive to develop and had to be optimized for slow connections and inadequate computers. But as broadband and computer hardware have “caught up” with the internet, the bar for developing both content and technology has been lowered considerably. Thanks to software like PHP, MySQL, and Adobe’s FLEX, it’s relatively cheap and easy to develop high-quality, easily-accessible media platforms that are capable of enhancing your end-user’s experience and facilitating a rich, robust internet experience. This technology is often even “published” under Creative Commons Licensing standards, allowing other users to improve upon it and increasing the rate at which the technology advances. Online Media Becoming an Every Day Affair These innovations in online media have changed the way people surf the internet — in a good way. Now, people expect to be entertained and engaged when they visit a website, interacting with each other and being given access to real-time data and information. This is accomplished through web videos, audio, and the Web 2.0 technologies that have become prominent in just about every mainstream website on the internet in the past 3 years. The web has indeed become a living, breathing media machine — a television station with an unlimited number of channels and that’s accessible 24 hours a day, 365 days a year. Any site that doesn’t include at least some aspect of online media now looks quaint and out of date. Webmasters must work hard to keep their sites timely with the latest technology and up-to-date content. Users have become the arbiters of content quality, and they have very high standards for the sites they view. Users can “vote with their clicks,” leaving static sites with low traffic numbers and very little user interaction. There’s Money to be Made in Online Media With the demand for interactive, media-driven websites growing by the day, companies have built their entire business models on creating and deploying both content and technology for media-driven websites. This presents an attractive opportunity for technology, as, even despite the recession, internet usage stands only to increase over the next 10 years — especially globally. Internet advertising revenues have consistently risen as users continue to react well to internet-based ads. The future is bright for online media technology. For more information on online media technologies, visit http://onlinemediatechnology.co.uk and http://onlinemediatechnologies.co.uk

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